Value-Added Selling
by Brian Tracy
Customers buy more on the basis of perceived value than for any other reason.
Your
ability to position yourself, your company and your product so that what you offer contains
higher perceived value to your customer is the key to selling more of your products at higher
margins and being more successful in your career.
 Price as the Critical Issue in Selling
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| How to Position Against Price Concerns
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| The Meaning of Value to Different Decision-Makers
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| The Critical Factor in Selling
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| Your Primary Job in Selling in Competitive Markets
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| The Meaning of Value to Different Decision-Makers
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11. Value-Added Selling - 30 minutes VHS
1 VHS video ......Regular price $98.00...Sales price $69.95
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