Selling on Nonprice Issues
by Brian Tracy
The very best salespeople are those who sell on the basis of value, quality, utility,
dependability, service, reputation and other factors rather than basing the sales conversation
on convincing the prospect that they offer the lowest price.
 Why Price Arises Early in Every Sales Conversation
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| The Seven Attributes that are more Important than Price
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| Three Factors that Diminish Price Concerns
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| Seven Preference Categories that Determine Purchase Decisions
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| Why Price is Always Relative to Perceived Value
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| Company Created Values that Lower Price Resistance
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| Win the Price Wars in Your Market
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You'll discover how to activate your customer's buying button, using vital research findings.
25. Selling on Nonprice Issues - 30 minutes VHS
1 VHS video ......$98.00
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